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Traditional and Trigger-based Email Marketing

A Traditional Email Marketing system allows you to send an email to the masses to market or communicate a message.

A Trigger-based Email Marketing system allows an email to be sent based on an event that took place or a consumer action.

At DocuMatix we recognize the need for both Traditional and Trigger-based Email Marketing as both methods are needed in the industry and are here to stay.

What is the Complete Email Marketing Solution?

The DocuMatix Product Suite and Emails On Demand come together and operate as one application via single sign-on.

By combining the strengths of both systems the professional marketer will have a Complete Email Marketing Solution that is simply unmatched in any competing product. Ultimately, this will translate into even a greater ROI and have a positive direct impact to your bottom line.

Powerful synergistic environment

When a customer has the Complete Email Marketing Solution there is an enormous amount of synergy between the two systems.

Emails On Demand is capable of integrating with any published content within the DocuMatix Product Suite to include Event Registrations, Secure Web Forms, Digital Document Rack, Surveys and Web Polls.

The DocuMatix Product Suite is able to launch to opt-in emails captured under Emails On Demand, and powerful cross-over rules allow for the two systems to further integrate.

The following are just a few examples of what is possible with the Complete Email Marketing Solution:

Example 1: Increase responses to Surveys with automation

You can conduct a Survey (managed within the DocuMatix Product Suite) and send to all of your members/customers that you have collected emails for, and invite them to respond to your survey. After ten days of the initial email delivery you can configure DocuMatix systems to automatically send to anyone that either didn’t respond to the survey, or simply didn’t open the email. By creating a simple cross-over rule the DocuMatix systems will automatically enter those that didn’t respond into a Marketing Path. From there the Marketing Path can be configured to send the same, or even a different email inviting them to respond to the survey. By automating this process over a series of 3-4 attempts (to those that haven’t responded) over a period of time you will increase your overall response to the survey.

This same scenario can also be completed from your call center representatives from the use of the Secure Web Forms, or even automated from the use of Actions.
Example 2: Cross promote your Events managed by the DocuMatix Product Suite

To accomplish this you may want to include a recommended action to register for the event when someone fills out a Financial Calculator relating to retirement. The integration with the on-line fulfillment of the event (managed by the Event Registrations within the DocuMatix Product Suite) is completely seamless, and completed with a simple click of a mouse.

Schedule a Personal Demonstration to learn more

There are many other capabilities and benefits of having the Complete Email Marketing Solution which we would be happy to show you through a personal demonstration of our services.